At "Deft Media", we solve this problem at the source by designing and developing ecologically sustainable websites. We also optimize existing websites in terms of speed and friendliness both for the user and the environment.
Surprisingly, both of these goals go hand in hand when building a website.
Smaller and faster websites use up to 95% less server power and storage, creating less electricity usage, therefore less co2 emissions.

Here are the 3 key points a sustainable website has to tick:

• Cleanly programmed, fast websites with only the most valuable content (no bloated frameworks, each website with only necessary and useful code)
• Hosting a website on a green host provider (that are either using only renewable energy sources or are offsetting their co2 usage)
• Mobile first approach with an energy saving design (clean to find information, dark interface color, the less energy usage by the end device and less eye strain)

Side Benefits:

• Faster website that ranks higher in google and have smaller bounce rate.
• Clearer message to the visitor
• Security. Custom made websites are much harder to hack.